About Pricing Illustration or Design
There are many factors involved in determining pricing. Because each project is unique and customized, it is difficult to provide an accurate estimate "on-the-spot". Instead, we'd like to briefly discuss the parameters of the project with you to try to work within your budget and determine a fair price. Here are just some of the considerations we make when estimating a project:
Illustration— Timeframe or Deadline — Quantity (Multiple images or images in a series will cost less per image than a single image) — Media (where it will be used—in print, on the web, cover illustration vs. spot, size of illustration, etc.) — Complexity of style (full-color vs. black-and-white; tonal vs. flat values) — Complexity of subject matter — Market (where the illustration will be used, target audience) — Usage or Rights Granted (licensing rights are described at right |
Design— Timeframe or Deadline — Complexity of the piece(s) (size, number of pages, die-cuts or other finishing options) — Potential third-party creative services (e.g. photography, copywriting) — Meetings, delivery/courier costs — Scans, separations and other pre-press expenses — Printing costs (four-color process, spot colors, varnishes, paper stock) |
Stock Illustration
Many of the images found on this site are available for stock purchase. Pricing for stock illustration is based on the licensing rights desired, the intended market/audience, and the media (e.g. print, web) in which it is to be used.
Illustrations that are available for purchase on this site are organized by category in the portfolio section. Once you find an illustration you'd like to license, click on the link to request a price.
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Licensing or Usage Rights
Usage rights for illustrations are sold according to the client’s needs, based on a tiered structure and priced accordingly, outlined (in general) below:
One-time Usage: Usually for print media, usage for one print run. This is the most economical option, however reprints require relicensing for an additional fee.
Non-exclusive License: Unlimited use within the specified media for a specified period of time. Non-exclusivity means that the Illustrator may resell the artwork to other clients as long as they are noncompetitive or do not compromise the commissioning client’s market.
Exclusive License: Unlimited use within the specified media for a specified period of time. Exclusivity means that the Illustrator may not resell the artwork to any other clients until the license with the commissioning client has expired.
All Rights Transfer: Transfer of all rights to the illustration(s) as the exclusive property of Client.